Do you have every brain in the game?

As business leaders we all know having more heads thinking through issues and opportunities usually leads to better results. So why do most companies not try and get valuable input from all their employees?

Simply put most companies get to a size where they feel not everyone can contribute at the same level. And while that may be true, you can still get everyone on the team, from the entry level positions to senior management to add value to the company. How?

The easiest way is to create employee surveys. A lot of companies I work with are smart enough to send out customer surveys to find new ways to serve their customers better. Why not take the same approach with your own employees.

I have done this with many companies and the results ALWAYS blow me away.

When you include everyone in the next level of the business, you will get mind blowing results. You will get ideas you never thought of. You will create something powerful. The trick here is to be disciplined enough to create, communicate and follow up.

First step, create your employee survey. This does not need to be complicated. Just put down the things you would like to know about your company from all levels. Ask questions such as, what do our customers love about us? What do our customers hate about us? What processes do you find easy and fun? What processes do you find complicated or annoying? Etc

The next step is to send it out to all employees. Send them all an email with the survey that lets them know this survey will be completely anonymous. Have them print off the survey and drop it in a safe lock box away from the rest of the employees. Let them know that when you receive all the surveys back you will send back the survey to everyone with all the answers provided included on it. That way everyone gets to see everyone’s answers.

Here is your tricky part. Personally address every comment by every employee in a thoughtful and meaningful way. Do not let any question go unanswered. This will go a long way for all the employees. It will also show that you are committed to helping everyone.

The last step is to send out a follow up with all the issues that are applicable to follow up on. Restate the initial issue. Then describe what has been done since to correct it.

This is one of the most powerful ways a company can play a bigger game, get every brain in the game!


Good luck.

Adam DufresneAdam Dufresne
Rhapsody Strategies
Professional Business Coach



I suggest reading Jon Denney’s book Unstuck. Jon is the owner of the PBCA (The alliance that certifies me as a coach) My writing, teaching, and learning is largely influenced by this man.

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