Your marketing message may well be one of the most important parts of your business. It will become your sales pitch, your 60 second infomercial and be the basis in which people want to learn more about you and your product/service.
Creating an effective marketing message hinges on your ability to create emotions with words. An effective message can be developed by remembering the rule of three, ask yourself what you provide then continue ask yourself,”Why does that matter?”
Once you have dug deep enough you will get to your root marketing message. If your message does not create an emotion within you, dig deeper than three.